Nikkei in Vietnam: 12 years interacting with Vietnamese people
Nikkei is one of the most well-known foreign media companies in Vietnam, alongside The Economist, BBC Global News, VICE media, and NBCUniversal, with 12 years of formal support for Vietnamese readers through Global Book Corporation, the exclusive representative in that country.
Nikkei is a Japanese media outlet with 146 years of history.
In several areas, Vietnam and Japan have had a long-standing partnership. When Japanese traders arrived in Vietnam to conduct business towards the end of the 16th century—when Hoi An was one of the country's most popular destinations—the relationship between the two sides is thought to have begun.
Vietnam and Japan have had formal diplomatic ties since 1973, marking a significant turning point in the expansion of political, economic, and cultural ties on a larger scale. Japan was Vietnam's largest ODA donor between 1992 and 2003, contributing to the country's development in five key areas: institutional and human resource building; traffic and electricity infrastructure construction and renovation; agricultural development and rural infrastructure construction; development of education, training, and health; and environmental protection.
Numerous eminent periodicals are owned by Nikkei
Even while Nikkei's information has a major impact on the economy, it appears that the two sides have not yet adequately marketed their advantages when it comes to cooperation in the communication sector. And to the best of the author's knowledge and understanding, Global Book Corporation is among the first Vietnamese officials to advocate for long-term collaboration with Nikkei, Inc., a significant Japanese media corporation.
Nikkei owns the top daily economic publication with 146 years of history
The flagship journal of Nikkei, Inc., with its headquarters in Tokyo, Nikkei is officially The Nihon Keizai Shimbun (Japan Economics Daily). It is the largest financial newspaper in the world, with a consistent circulation of more than three million copies each day. Nikkei has also experienced numerous transformations to get to where it is today, just like other well-known news companies have.
Nikkei is Japan's leading economic newspaper. Photo: Nikkei
Japan released its first issue of the Chugai Bukka Shimpo (Domestic and Foreign Price Bulletin) in 1876. The business changed its name to Chugai Shogyo Shimpo (Domestic and Foreign Trade News) in 1889, and to Nihon Keizai Shimbun in 1946. (Japanese Economic Review). The Nikkei Weekly as we know it now was originally known as the Japanese Economic Review.
Since then, Nikkei has consistently innovated and enhanced the quality of its services, especially since it became one of the pioneers of digitization when it debuted an online newspaper channel in 1996 and regularly introduced additional affiliated information channels on various platforms.
The Financial Times magazine merged with Nikkei in 2015. Photo: Nikkei
As of late, Nikkei has taken the lead in offering reliable news about Japan's markets, industry, and economy. The group's current business ventures include publishing, television, and a position on the stock exchange (Nikkei 225).
Nikkei's first steps into Vietnam
The managing Director of Nikkei Asia visits and works with leaders of PTI business school in Hanoi in 2019
The development of a platform for cooperation with Vietnam started in 2010 despite its media influence. Global Book Corporation first met with Nikkei personnel at that time to discuss their long-term development plans and the direction of their cooperation. Global Book Corporation served as Nikkei Asian Review's distribution representative from 2011 to 2015, giving Vietnamese viewers their first exposure to the brand in the sphere of foreign economic periodicals.
A representative of Global Book Corporation introduced Nikkei
Working with leaders of the Foreign Investment Agency, Ministry of Planning and Investment
Global Book Corporation constantly came to an agreement to represent Nikkei, Nikkei Asia, and Nikkei BP in marketing and promotion for this group in Vietnam throughout 2015, 2016, and 2017.
The current plan is to maximize the value of the Nikkei online information channel and the Nikkei Asia magazine channel in order to disseminate extensively to businesses, educational institutions, and business schools and to establish a presence on the Internet. Nikkei's public outreach is encouraged by online marketplaces like Tiki and Lazada.
Leaders of Nikkei Asia and Global Book Corporation visited the library of PTI and set up the Nikkei Asia magazine shelf for business people to read in 2019.
Nikkei magazine is present at companies in Vietnam
On the other hand, Nikkei serves as a useful communication tool for businesses and enterprises who are working to improve their reputations abroad, particularly in the Asian and Japanese markets. The Binh Son Refining and Petrochemical Joint Stock Company, Phat Dat Real Estate, and Son My 1 Industrial Park are a few notable examples.
Leaders of Nikkei Asia at Bangkok Nikkei Forum 2016
Organize Nikkei Asian Review Forum in Hanoi in 2017
The value that Nikkei brings
Nikkei, one of the top news outlets in the world, has mastered the art of accurately and swiftly conveying economic data from all around the globe.
Nikkei magazine has a presence on Tiki
Nikkei Asia now offers readers content on all platforms, including the web with specialized content for smartphones, tablets, and print platforms. By the end of 2021, there would be an average of 3,650,059 monthly visitors and 7,662,051 monthly pageviews, with 54.9% of visitors coming from Asia and 28.4% from the Americas.
Nikkei's influence on global readers. Photo: Nikkei Asia
Google Analytics data reveals that businesspeople from a variety of industries, 20% of them are in finance, read Nikkei Asia. These readers are primarily in important managerial positions and range in age from 25 to 34.
In order to reach these figures, Nikkei has been running a network of 37 foreign news-gathering sites, primarily in the United States, Europe, and Asia, with roughly 240 journalists and local personnel. Along with comprehensive coverage, Nikkei offers readers around the world a global perspective, in-depth analysis, and crucial information for investors and businesspeople.
Nikkei introduces I love Travel features. Photo: Nikkei
Every reader of Nikkei Asia receives news and insights on the most significant businesses in the region, as well as thorough coverage of politics, economics, markets, and trends — all from a distinctively Asian angle. The newspaper of Nikkei Asia has established a solid reputation thanks to milestones like the World Association of Newspapers and Publishers and the Association of Publishers of Asia awards.
What awaits Nikkei in Vietnam market?
"The competition will be fiercer than ever." The CEO and founder of Global Book Corporation, Dr. Nguyen Van Huong, has that view. Nikkei will have a difficult time avoiding competition from other media groups in the foreign media market, including periodicals like BBC Global News, VICE media or NBCUniversal, despite having a specific number of readers and devoted partners. The Economist publication. However, because to the following advantages, Nikkei definitely has a lot of chances to hold onto its place despite the influence of Asian cultures and its reputation dating back more than 146 years:
The awards won by Nikkei Asia
- Exclusive business reports: The newspaper concentrates on using information about businesses that other media ignore in order to stay current with industry developments and provide readers with a high-quality viewpoint. by a group of international correspondents.
- An official perspective from Asia: Reputable professionals and influential figures from industry, politics, and academics will give their thoughts and perspectives on business-related issues, and we can learn more from them.
- Never miss a breaking news story again: Our team of editors will send you exclusive stories right to your inbox each morning along with recommendations for things to read. your.
- Political controversies and policies are made clear, assisting you in fully understanding the Asian market.
- Asia 300: Readers will learn previously unheard tales of 300 big Asian enterprises, and Nikkei Asia will assist you in following the progression of significant businesses in global leadership.
A sample advertisement in the print edition of Nikkei Asia magazine
In addition to the conventional press channel, Nikkei additionally has associated newspaper and magazine channels that speak to particular demographics and serve various objectives:
- NIKKEI The STYLE: Nikkei's Sunday edition page devoted to promoting unhurried luxury and elegance; it covers a variety of issues, including travel, fine dining, fashion, culture, and art.
- THE NIKKEI MAGAZINE STYLE: Covers subjects including fashion, watches, seasonal gifts, travel, play golf, and homes. It is appropriate for readers who pursue high-end, opulent lifestyles, both men and women.
- THE NIKKEI MAGAZINE STYLE Ai: This 2015-launched project is a partnership with women's magazine publisher Kodansha and is aimed at those between the ages of 35 and 49.
- The Nikkei MJ: This publication covers a wide range of subjects, including sales tactics and consumer trends. The only newspaper in Japan with a focus on marketing and retail is this one.
- The Nikkei Business Daily: a specialized business news publication that discusses a range of subjects about businesses and current market developments.
- The Nikkei Veritas: A weekly publication with journalistic pieces on the international financial markets and in-depth research.
- Nikkei Asia, formerly known as the Nikkei Asian Review, is an English-language publication that debuted in 2011 and began to be digitized in 2014. This publication offers comprehensive information about the Asian economy and other fields. comprehensive viewpoints from top industry professionals. The quality of information provided by Nikkei Asia has been more apparent, in particular after the Financial Times joined the Nikkei Group, with precise information on the most significant firms in the region and thorough coverage of politics, economics, markets, and trends.
Banner advertising on Nikkei Asia website
It is clear that Nikkei is a reputable information channel with extensive coverage that you can rely on to use in your work and as a platform to spread the values your organization is passionate about. Nikkei's mission is to bring the voice and pulse of the vibrant economies in Asia through quality articles with accurate perspectives.
Global Book Corporation – Media representatives of 16 international media groups in Vietnam
Global Book Corporation is honored to serve as the official representative for prestigious media companies in Vietnam, including The Economist, NBCUniversal (CNBC), Nikkei, Nikkei Asia, Nikkei BP, The Wall Street Journal, The Washington Post, BBC Global News, Smart Expo, Caixin, Inskin, VICE Media, Art 4d, Sawasdee, Business Traveler, The New York Times Shi Lifestyle Magazine, South China Morning Post, and Singapore Press Holdings. We were tasked from birth with promoting the image of Vietnam to the rest of the world through diplomatic means.
Do you wish to grow your company and reaffirm its position on the global stage? Whenever you need advice, kindly get in touch with us.
Global Book Corporation
Address: 448 Ten Lua st., Binh Tri Đong B, Binh Tan, HCMC
Hotline: 0902 932 392
Fax: (028) 3924.5452
Quan Dinh H.